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How Company Values Give You a Competitive Advantage

It doesn’t cost a dime to identify and perpetuate core values in your organization and give yourself a true competitive advantage.

Our approach to business development is a great example.

I have watched the way our competitors talk to perspective customers.

They will walk into a meeting where they pitch their company by saying they deliver great service, never miss a deadline, and are highly qualified.

We check every one of those boxes as well, but our pitch is far different.

We start by painting a picture of our values.  We are helping people live happy, healthy lives, AND we do the work you want.

We have low employee turnover and high employee trust.

Then I tell them why we want to be part of what they are doing and why our motivated, enthusiastic workers will do the best job.

Many organizations have sky-high overhead because they deal with high turnover. Having a supportive and caring work environment reduces Dasher’s employee churn, allowing us to save money on recruiting and training – lowering our overhead and giving us a competitive advantage.

This one simple step, identify and living your core values, is a formula for success.


Dasher is a data-driven, customer contact, services operation with a focus on communicating complex messages to diverse population. Specific capabilities include face-to-face communications provided by our field teams, customer engagement strategies provided by our call center and member engagement staff, and secure, complex variable mailing services provided by our production team. Dasher is an experienced minority woman disadvantaged business enterprise (MWDBE) with a bestselling book, “The Talent Pool” and is certified by AICPA with the SOC2SM Type2 data certification and validation.

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