News > How Company Values Make You More Profitable (and More Popular!)
At Dasher, much of our success in business is based on the theory that it is better to be different than it is to be better. What makes Dasher different is a deeply-rooted, measurable commitment to creating economic prosperity for all people.
And here is the real competitive advantage: People want to join our team. Talented people seek us out. Customers want to do business with us. They want to partner with us. Our clients expect phenomenal execution; that is a given. They are also saying, “We really love the fact that by hiring you and paying you, we are supporting this revolutionary good work that you are doing.”
Yes, something as touchy-feely as being a values-oriented business is a competitive advantage. In this economy, with its focus on brands and messaging, every business must demonstrate value and separate itself from other businesses. By investing the time and money to attract and engage with low-wage, economically fragile people, Dasher is separating itself because we are truly different.
We are putting Dasher together with our customers on the same side of a very passionate issue. It is gratifying to see clients, prospects, prospective employees, and members of the community seek us out and want to be part of the solution.
Our constant number one priority is delivering a customer experience that makes working with Dasher attractive and productive for clients. Our culture, which we named, The Dasher Way, influences how we operate every facet of our business. It is all about getting to that end result. An essential ingredient for our culture is strong core values that are behaviorally defined and deeply embedded in all that we do. They are real, not aspirational.
We aspire to be a tribe, as defined in Seth Godin’s book, Tribes. As outlined in this very influential book, “a tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” In Tribes, Mr. Godin also points out that to be a tribe, it is necessary to have “a shared interest and a way to communicate.”
In our next blog entry, “How We Built the Dasher Culture”, we explain our development process and our ongoing efforts to ensure that our culture is sustained in ingrained.
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You can also subscribe to Dasher’s video blog on LinkedIn, titled 90 Seconds. Each week we have a different guest talking about the importance of helping economically fragile workers be successful in their life and their career.